Wednesday, January 6, 2010

Givenchy SS 2010 Campaign (Full)

A few weeks ago Givenchy released images from their upcoming Spring/Summer campaign, shot by famed photographers, Mert & Marcus. At first glance I wasn't entirely impressed. The simple naval inspired suits are lackluster and the inconsistent model casting throws the campaign off (Does Natalia Vodianova REALLY fit Givenchy's dark and edgy aesthetic?). However, Givenchy's livelier styles still make this campaign worthwhile. The simple striped jackets, goth inspired fashions and white, black and gold trim prints electrify the images and the male models (Simon Nessman, Emil Dostovic and Eduardo Calero) and Mariacarla Boscono give the campaign a sexy edge. It doesn't compare to last seasons campaign triumph but it is a satisfying effort, none the less.









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